Why buy this book?

All firms are suffering from the fall-off in property and corporate work, but a thriving employment department can help limit the losses.

In Intelligent Marketing for Employment Lawyers you will discover why Web 2.0 is revolutionising the way we all do business and

  • Why you must have a website that works
  • Why you ignore the blogging conversation at your peril

With ACTION points throughout putting theory into practice, Intelligent Marketing for Employment Lawyers we show you

  • The key to accurately refining your market and defining your message
  • The secrets of writing copy people will read and respond to
  • The truth about what the media really wants - and how to deliver it
  • The smart way to advertise in the 21st Century
  • The knack of successful networking - online and face-to-face

PLUS invaluable marketing and business insight from eight high-profile employment law firms, including Lewis Silkin and Fox Lawyers, and a leading practice from the US.

Buy now   |    The Authors