Why buy this book?
All firms are suffering from the fall-off in property and corporate work, but a thriving employment department can help limit the losses.
In Intelligent Marketing for Employment Lawyers you will discover why Web 2.0 is revolutionising the way we all do business and
- Why you must have a website that works
- Why you ignore the blogging conversation at your peril
With ACTION points throughout putting theory into practice, Intelligent Marketing for Employment Lawyers we show you
- The key to accurately refining your market and defining your message
- The secrets of writing copy people will read and respond to
- The truth about what the media really wants - and how to deliver it
- The smart way to advertise in the 21st Century
- The knack of successful networking - online and face-to-face
PLUS invaluable marketing and business insight from eight high-profile employment law firms, including Lewis Silkin and Fox Lawyers, and a leading practice from the US.