The authors

Daniel Barnett

Daniel Barnett Daniel Barnett ( is a practising employment barrister widely recognised for his marketing skills. In 1999, he launched the Employment Law Bulletin mailing list and was the first UK lawyer to make widespread use of email for marketing purposes. The following year, he launched the UK's first legal email content service (, helping many firms of solicitors build up a substantial employment law practice. In 2006, he was the first UK lawyer to make use of telephone and video webinars, going on to co-found CPD Webinars ( in early 2007. This is his eighth book.

Eugenie Verney

Eugenie Verney Eugenie Verney ( has a Masters degree in employment law and is a professional mainstream and online communicator. Her extensive experience spans print and broadcast journalism - including The Guardian, Daily Express, Granada TV, and the BBC - commercial and public sector marketing, PR, copywriting, and corporate communications. She works with businesses and individuals to identify how best they can reach their target clients using a mix of traditional and web-based marketing methods and guides them through putting theory into practice with tailored communications training and support.

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